Hi, I'm Emma, a Stockholm-based designer working across UX, content production and storytelling.

I started out in photography, which shaped how I see composition and visual communication, something that still influences how I work. Since then I've moved into digital, working on everything from accessibility-focused UX to content production for companies like Hallon and Svenska Spel.

I care about design that works on every level – visually, technically and strategically. I like collaborating, figuring things out along the way and exploring how AI can fit into creative work without losing the human touch.