Hallon

Hallon is a Swedish mobile operator known for its bright and playful brand.
I worked on motion design for a series of campaigns running from summer to winter. My role included developing and producing assets for DOOH, TVC/OLV and social media, adapting ideas across formats while keeping the visual expression consistent and in line with brand guidelines.

Year: 2025 - 2026
Client: Hallon
Role: Motion Designer

The word 'hallon' repeated three times in large, light pink lowercase letters on a dark reddish-purple background.

Typography and colors layout showing four color swatches with hex codes #86004B, #FF98F5, #FF6DF0, and #FFC2F9, and examples of Bagoss font in SemiBold and Regular styles with letters, numbers, and special characters on a dark purple background.

I primarily worked in Adobe After Effects, with additional work in Premiere Pro.
The campaigns included both paid and organic ads, often complemented by static assets such as Meta carousel formats. Each campaign typically involved a wide range of deliverables adapted for multiple channels. With changes sometimes occurring close to delivery, maintaining a structured and efficient workflow was essential.

Hallon family mobile subscription advertisement featuring a woman and a young boy in outdoor setting with trees.

Hallon Black Week deal for Samsung Galaxy S25 FE 128 GB smartphone with a price of 169 SEK per month on a burgundy background.

Hallon Black Week deal advertisement for Samsung Galaxy S25 128 GB smartphone with a 199 kr price tag on a yellow starburst shape.