Resources
Stockholm, Sweden
Choosing wine is often overwhelming. With endless options and little guidance, users struggle to make confident decisions, especially when trying something new. Pinvino was designed to simplify discovery by guiding users through taste, inspiration, and personal collections.
Year: 2024
Client: Pinvino
Role: UX/UI-designer
Background
PinVino was a UX/UI concept focused on simplifying the wine discovery experience for everyday users. The goal was to create a more intuitive and visually guided platform that reduced decision fatigue and helped users navigate large product selections with confidence. My main focus was designing the user experience and visual interface, with a strong emphasis on filtering, information hierarchy, and discovery flows. Through research and UX exploration, I identified how overwhelming complex filter systems and technical terminology can be for casual users.
Result
The final concept focused on creating a clean, modern, and approachable experience where users could quickly understand differences between products and make decisions more easily.